I saw this video on youtube the other day and thought I would share it. I think this video portrays exactly the focus of people Starbucks intends to reach out to, the average working person. This just proves people perceive coffee today and how they need it just to start their day off. Caffeine especially plays an enormous role in lives of most Americans. Will coffee beans being the second most traded commodity traded in the entire world, right behind oil, and coke being the number one selling soft drink, I don't think this world has a chance in moving away from caffeine addiction.  Many Americans drink coffee every day. People are in love with the mental boost that has been offered to them.

"One of the difficulties with caffeine addiction is that most people don’t think of caffeine as a drug, at least not like they think of nicotine or alcohol. But the morning coffee that “gets us going” is having the same effect that any drug has – the overnight lack of caffeine is creating withdrawal symptoms. It should be obvious that after a good night’s sleep, the last thing someone ought to need is a wake up.

In fact, caffeine consumption causes the lack of mental alertness the habitual drinker is prone to. It is far from normal to have the peaks and sags of attention and energy that is the hallmark of a caffeine addict. Without repeated administration of caffeine, energy drops and mental sharpness flags. Just like other addictive drugs, caffeine creates its own problems, and just like other drugs, the “cure” for those problems is more of the drug."

URL to website-http://www.myaddiction.com/education/articles/caffeine_addiction.html\

     
The biggest problem with caffeine addiction today is the lack of awareness consumers have of what exactly they are doing to their bodies. People need to understand the after effects what their doing. How it will effect them later own in the future. The problem with that is, like myself along with most americans, we want instant satisfaction. We are too impatient to care about the now and just want to leave it up to the future to make up for the slack in the past.