Attention Coffee Drinkers!

I am currently enrolled as a student at Kennesaw State University and for a project in my English 1102 class I was required to pick a place to research. Out of all the places I could have choose, Starbucks stood out the most to me. There were many things about Starbucks that I was very curious about. The biggest question being, what makes this coffee shop so different from the rest of its competition? Why are they the most well known brand name in the coffee industry? Its not just because the quality of their coffee beans are better than most. Theres something about his place, other than coffee, that makes it special. I came to the conclusion that Starbucks is the most well known coffee brand in the world due to its trendy marketing strategies that allow consumers to view this company as a leading coffee shop moving towards creating a better world. 

The slogan,"Its not just coffee its Starbucks," is right on money when it comes to what the average Starbucks coffee drinker pays for. People don't pay really expensive coffee prices just because they enjoy their coffee. When you buy Starbucks products you paying for the experience. Their marketing strategies have created an image in the minds of the consumers that they are better. From their efforts to reducing wastes by recycling to their outreach programs that give back to the community, they have created their own little world. Thanks to Starbucks, we are a few steps closer to creating a better world. They have been a great example for other companies to follow. Just think about the kinds of companies you support when purchase their product. What are you really paying for? At least with Starbucks you know you money is going to somewhat benefit your community.