Slogan "Its not just coffee its Starbucks"

     The marketing strategies behind this creative atmosphere have played a pivotal role in the success of this business. What makes Starbucks atmosphere so distinct in today’s world is its lack of distractions. While observing the differences between this particular coffee shop and other types of franchises similar to it, I realized how many distractions out there that are only subconsciously noticed. Most restaurants these days are filled with televisions from wall-to-wall. It is almost impossible to sit down and have a nice conversation with someone over dinner or lunch with the constant interruption of television. Starbucks encourages and advertises the ability to stay and enjoy a fresh batch of quality coffee.
     Everything about Starbucks is unique and has been designed to stay in style along with the time period. From the very calm and relaxing décor to the nicely lit illumination of the room, almost every aspect about this coffee chain has been purposely laid out to suit all different comfort levels.In some parts of the shop there are bright lights while on the other there are dimmer lights. This is done in order to accommodate customers of every preference. All these little things add up to create a peaceful atmosphere for their clientele.